Personal branding has moved beyond the 'personal.' As we see, the top worldwide corporations and businesses leverage the personal branding of their CEO’s. It’s a classic move to use the face behind the brand and it is clearly working.
It’s impossible to think of Tesla and not also think of Elon Musk. Same with Apple; the tech giant is an embodiment of co-founder Steve Jobs. Microsoft is Bill Gates. Amazon is Jeff Bezos. Through thick and thin, good and bad, these people are synonymous with their companies, tethered to its branding like magnets against a fridge.
Think of branding as accomplished storytelling. At the corporate level, it’s who the company is, how it differentiates from its competitors, and what value it offers to consumers. Personal branding is similar. Who are you? How are you unique? What value do you offer?
In 2021 it’s all really about being holistic from a 360 degree vantage point. Brand your business, brand yourself and watch as the two meld together in a perfect state of symbiosis.
This is because your business is (or should be) an extension of yourself, your values, and your ambitions; this what keeps people coming back. Advertising is about the lifestyle and all that comes with it. People think they are simply buying a product, but in reality they are buying a ticket to that world. Think of sports teams, is it just purely about the game? Or is it also about the camaraderie, the excitement, the belonging and the ferocity? It’s all of those things combined and then some. When we move from a place of intention, the rest falls into place. There is still a lot of work that goes into it but it happens within more of a flow state.
It’s always fun dissecting the way we express ourselves and why we do it that way in the first place. I love exploring these concepts and sharing them because giving back what I’ve learned is the whole point. For more content on all things branding, marketing and lifestyle check out my Instagram and to save a “snackable” version of this topic visit my post.