Personal branding has moved beyond the 'personal.' As we see, the top worldwide corporations and businesses leverage the personal branding of their CEO’s. It’s a classic move to use the face behind the brand and it is clearly working. It’s impossible to think of Tesla and not also think of Elon Musk. Same with Apple; the tech giant is an embodiment of co-founder Steve Jobs. Microsoft is Bill Gates. Amazon is Jeff Bezos. Through thick and thin, good and bad, these people are s

The first rule of being a creator of your reality, is taking 100% responsibility for your life. When we break down the word “responsibility”, it simply means “the ability to respond” to your world. Now imagine your life as a video game, where you play the main hero. If you want to have fun and win, you need to recognize that the controller is actually in your hands, and nobody else’s. Once you’ve decided that you are in charge, you just have to put your foot on the gas and go