Personal branding has moved beyond the 'personal.' As we see, the top worldwide corporations and businesses leverage the personal branding of their CEO’s. It’s a classic move to use the face behind the brand and it is clearly working. It’s impossible to think of Tesla and not also think of Elon Musk. Same with Apple; the tech giant is an embodiment of co-founder Steve Jobs. Microsoft is Bill Gates. Amazon is Jeff Bezos. Through thick and thin, good and bad, these people are s