Did you know that in 2021 the annual Instagram advertising revenue is projected to be at $18.16 billion?
An estimated 71% of U.S. businesses use Instagram for business and the 200 million + Instagrammers visit one business profile daily with 70% of shoppers using the app for purchasing.
It’s no secret that the internet has transformed our lives from the inside out and it doesn’t look like that’s changing anytime soon. Being online is just part of our daily lives and to thrive in
the digital climate, it’s important to optimize the tools at our disposal. Instagram has proven to be one of the most effective tools for sharing content, learning, organically cultivating a community and creating a successful marketplace.
Here are 6 reasons why every single brand should be on Instagram:
1. To showcase their products and services.
Let’s face it, print is pretty much dead and marketing budgets are being funneled into social media for a reason.
2. To increase their brand reach to the potential customers.
Everyone and their moms have an Instagram account nowadays and one of the biggest lessons in sales is knowing that untapped markets are the secret weapon of business longevity. Your existing client roster will only take you so far in terms of sales. Instagram is designed for reach, and diversifying is the trick to maximizing that.
3. To engage with their audience and drive targeted traffic.
Not only are you able to broaden your reach, but the beauty of analytics and geolocational metrics is having the ability to precisely hit your target audience; again and again. Advertising is based on psychology and the more a person sees an ad, the more likely they are to take the bite. To go even deeper, it’s not always about direct sales but about the concept of omnipresence. The more a brand is seen, heard and interacted with, the more it imprints
into the subconscious.
4. To share company news and updates.
Humans crave excitement, novelty and change so when a company is able to embody these aspects, they are automatically more magnetic. Instagram allows users to engage on the platform through multiple different styles of communication and a variety of interactive content. This not only creates the perfect environment for rapid-fire engagement, but also appeals to the different ways that people absorb information. Some users will gravitate towards REELS, some towards graphics and others hop onto LIVES as much as possible.
5. To build a real follower base and a community around the brand.
Marketing is less about selling one specific product as it is about enrolling people into a lifestyle. The transactional piece of the game is just a sliver of the whole pie and to have community retention requires a 360 degrees approach. The reason that Instagram has become one of the top sales platforms in the history of the internet and in the marketplace in general is because the business aspect is just a byproduct of the organic community following.
6. To have direct contact with customers via DMs.
One of the most underrated aspects of the marketplace is customer relations and that is because a lot of people who start a business overlook the most integral piece: people. Business is about people, and interpersonal relationships are the bread & butter of the whole operation. A huge reason Instagram is dominating the game is because of the direct messaging feature. It almost feels like your friends are making cool stuff and because you’re buying from them, you’re supporting them as people.
Instagram has established itself as one of the top players in the social media game and will likely stay there with evolving features. For a business to compete in today’s market, it’s necessary to stay on top of all the possible platforms of interaction. Follow along on Instagram @iamnoro for more information on all things marketing, branding and lifestyle!