Noro Kocharyan · Los Angeles Creative director Dance music & culture
Portrait of Noro
Fig. 01On the record

I'm Noro, a creative founder and DJ. Born in Yerevan, Armenia, and now based in Los Angeles, I've spent my life navigating and blending different cultural rhythms. After a decade in brand marketing, my obsession remains exactly the same: watching a singular vision transform into a shared culture.

Whether I'm shaping brand identities at my studio, MOONS Creative, building the Early Birdz community, or setting the tempo behind the decks, the through-line is always human connection.

I build the spaces where the people bring the energy.

Follow the breakdowns on IG →

Brands people
join, not scroll
past.

You can't copy someone who's creating from a place you've never been.

Get your free brand diagnosis → Work with the studio
Worked with & collaborated on
Red BullAbsolutParamountJamesonHeinekenMarlboroCookiesAraratDreamhouse Red BullAbsolutParamountJamesonHeinekenMarlboroCookiesAraratDreamhouse
01

Start here

Self serve · built by the studio
8 questions · 3 minFree

The Brand
Diagnosis

You're talented. Your brand doesn't show it yet. Eight questions, one honest verdict: which of the five brand conditions you have, and the full scorecard to your inbox.

Take the diagnosis →
Diagnosis is free. Therapy is $19. The studio is by conversation.
02

Moons, the studio

Brand worlds · Los Angeles
Noro working in the studio
Fig. 02Studio, LA
We build worlds people want to live inside.

Moons is a small creative studio for artists, labels, event brands and culture adjacent companies. Positioning, identity, content systems and campaigns, built with the same logic that sells out rooms, not just decks. Studio work starts with a conversation: noro@norovibes.com

01Brand strategy & positioningFoundation
02Visual identity & brand worldsIdentity
03Content systems & directionOutput
04Campaigns & launchesMoments
03

Early Birdz

Proof of method · community brand

A morning coffee rave in Los Angeles that grew from one pop up into a community brand with sold out rooms. Built on the exact methodology inside the products above. One clear world, one person it's for, and content people join instead of scroll past.

Every Early Birdz asset carries a small credit line: designed & built by Moons. The brand is the portfolio.

2.9M
Instagram reach generated
20%
Month on month attendance growth
Early Birdz crowd at a morning rave in Los Angeles
Fig. 03Early Birdz
04

House Code 001

The shirt · waitlist open
House Code 001 washed black tee, back print: Drink coffee. Lift heavy. Wear black. Play house music. For the ones who know.
Fig. 04 · BackHouse Code 001
Drink coffee.
Lift heavy.
Wear black.
Play house music.
for the ones who know

It started as a post. The comments asked for the shirt, so we made it. Washed black, House Code on the chest, the four lines on the back. Limited first run, and the waitlist gets first access.

Waitlist open
Join the waitlist →